#Cpm meaning marketing free

This includes paid Facebook ads, enhanced campaigns and pay-per-click campaigns using programs such as Google AdWords and Bing Ads. The paid activities you can do to increase your website’s search engine ranking. ROI is extremely important as it measures the success of your business’ marketing initiatives.

This is a ratio of your profits to your costs for running a marketing campaign. The percentage of profit from your digital marketing activity. Website owners place a bid per click on different keywords, with the highest bids getting the best advertising location.

#Cpm meaning marketing free

This term describes the paid ads displayed above or beside (sometimes below) free search-engine listings. Traffic that your site receives via unpaid search results in search engines like Google, Bing and Yahoo. This could be something along the lines of “notebooks” or “organic produce in Los Angeles”.

KeywordĪ single word or phrase that is used to look up products or services in a search engine. If someone posts about your amazing ice cream and links to your site, that’s an inbound link. Inbound LinkĪ link from another website to yours (also called a backlink). One hundred impressions means your ad was shown 100 times online. In the context of online advertising, it is the number of times an ad is shown on a search result page or any other web page. The more engagement you receive, the more engaged your followers are and the higher your engagement rate. Engagement RateĪn important metric used to measure the amount of interaction your content receives on social media through likes, shares, comments, or click-throughs. It’s great for increasing brand awareness, but it doesn’t guarantee increased sales. The price you are willing to pay for 1,000 views of your ad. In this case, you’re only charged for the people who actually visit your website by clicking on a link, not the people who see your ad on a webpage. The set amount you pay for every click directed to your site through ads on other sites or on search networks like Google or Bing. If your click-through rate is high but your conversion rate is low, it means people are visiting your website but not taking action. The number of people who take a desired action on your site that is beyond simply browsing a page. A higher CTR means more people saw an ad with a link to your website and clicked on it. Click-Through Rate (CTR)Ĭommonly associated with online advertising campaigns, it is the percentage of people who click on a link to your site in comparison to the number of impressions an ad receives.

The desired action can be anything from signing up for a newsletter to downloading a coupon. Call to Action (CTA)Ī prompt in the form of a link or pop-up that encourages website visitors to take a desired action. This means these visitors land on a single page and then exit without engaging with your site. The percentage of visitors to your site who leave without visiting a second page. Yeah, we know there are hundreds of other digital marketing words you could spend your time learning, but if you know these ones you’ll be ahead of the game, and maybe have fewer headaches. Here’s a quick, handy guide to some of the most important words that impact your digital marketing strategy.